BioCell Technology, LLC received Frost & Sullivan’s 2012 North American Collagen Peptide in Personal Care New Product Innovation Award. The Frost & Sullivan Award is presented annually to a company that has demonstrated best-in-class innovation and growth. As a global market consulting and research firm reputed for its research excellence and focus on creating exceptional value, Frost & Sullivan employed its customized Decision Support Matrix to recognize outstanding achievements in BioCell Technology’s innovation of BioCell Collagen ® CG (cosmetic-grade). In 2011, BioCell Technology was also awarded Frost & Sullivan’s Customer Value Enhancement of the Year Award in Bone and Joint Health Ingredients for its flagship dietary ingredient, BioCell Collagen®.

The Frost & Sullivan Report finds that BioCell Technology has been a patron offering services to the joint, skin (beauty from within), cosmetic and personal care industry by developing one of the most novel products in the collagen peptide category. It also recognizes that BioCell Technology’s extended expertise in the collagen peptide market has led the company to introduce yet another innovative solution in the personal care industry. BioCell Collagen® CG is a multifaceted, customizable cosmetic ingredient that combats a variety of skin related issues associated with both natural and photoageing.

The merits of this prestigious award are based upon the technological innovation of multi-patented and multi-faceted BioCell Collagen® CG leading to its unique set of molecular and biochemical properties. Provision of a synergy between biologically active collagen peptides and low molecular weight hyaluronic acid together with inhibition of hyaluronidase (HA-degrading enzyme) offers a unique mechanism for skin beauty and clearly differentiates this cosmetic ingredient in the overcrowded market. The patented technology and robust science behind the product are the prime factors that have made the product one of a kind. Easy customization into diverse personal care products, strategic alliances with strong distributors around the globe, and highly scalable and sustainable supply further substantiates its remarkable penetration potential in the market.

“We are honored to have received our second Frost & Sullivan award, this time for bringing an innovative and highly differentiated new ingredient to the global cosmetic industry,” said Suhail Ishaq, President of BioCell Technology.  “In order to expand our distribution network, we have entered into a distribution agreement with Coast Southwest, Inc. a leading full-service, chemical distribution company to make BioCell Collagen CG readily available to cosmetic manufacturers.”

“In our continual effort to deliver the latest in ingredient technology to our personal care customers, Coast Southwest tirelessly searches the globe for new and advanced cosmetic science,” said Joseph C. Cimo, President of Coast Southwest. “I am excited to augment our company’s portfolio of cutting-edge products with the award-winning BioCell Collagen CG. Frost & Sullivan’s recognition validates our belief in the innovation that BioCell Collagen CG brings to the marketplace.”

The New Product Innovation Award is an honorable recognition of BioCell Technology’s accomplishments in the personal care sector as it is recognized worldwide by the media, the investment community and end-user markets. This unbiased, third-party recognition is expected to provide a profound impact in enhancing the brand value of BioCell Collagen® CG and accelerating BioCell Technology’s growth.

About BioCell Collagen® CG (cosmetic-grade):
BioCell Collagen® CG is a patented naturally-occurring matrix of hydrolyzed collagen peptides and low molecular weight glycosaminoglycans such as hyaluronic acid (HA). Collagen and HA are essential structural components in the skin dermis and responsible for the skin’s moisture, suppleness, elasticity, and beauty.  These molecules degrade as we age contributing to disarray or collapse of the dermal matrix structure, resulting in aged skin appearance. BioCell Collagen® CG promotes skin beauty by supplying essential molecules in the skin and also by inhibiting an enzyme called hyaluronidase that degrades HA.

About BioCell Technology:
Founded in 1997, BioCell Technology, LLC is the exclusive supplier of BioCell Collagen® and BioCell Collagen® CG. BioCell Technology, LLC owns the exclusive rights to market BioCell Collagen® under the United States Patents #6,025,327, 6,323,319, 6,780,841, 7,091,180. BioCell Collagen CG® is a branded registered logo that is available for display on its client’s labels to market under their own brand name or formulas. For more information on BioCell Collagen CG®, please contact BioCell Technology, LLC at (714) 632-1231, or visit them at www.biocelltechnology.com.