We’ve mentioned previously how the anti-aging market in personal care products is skyrocketing globally, part of overall growth in the personal care products segment that shows no signs of slowing down. For the Coast Southwest team, it’s an ongoing opportunity to provide the kind of exceptional service, innovation, and collaboration with our customers that’s been a hallmark of ours from the very beginning, 30+ years ago.
We’re continually looking for new ways to satisfy our customers and exceed their expectations, and the work Traci Cassell has done is absolute proof of our commitment to that mission. Her own commitment and focus are why she’s been promoted to Vice President, Anti-Aging.
Delivering on a vision
You can read all the detail about Traci’s well-deserved promotion here, and see the breadth and depth of experience she’s been able to bring to her work at Coast Southwest. The level of service she’s provided for her customers is exemplary, but we like to think it’s not unique. Supplying it is a core tenet of everything we do here, and is believed in by everybody who’s a part of this organization.
It’s why we’ve advanced in industry rankings and enjoyed the privilege of working with the world’s best suppliers and customers, none of whom are willing to accept an effort that’s only “good enough.”
Carl Jung, of all people, said something that’s key to superior customer service and the ethos of partnership in solving problems and overcoming challenges:
“You are what you do, not what you say you’ll do.”
In other words? Commitment isn’t simply about promises, handshakes, contracts or agreements, it’s also about the follow-through. We’re proud to say people like Traci earn recognition here by, among other things, ensuring our word is good in every detail of every customer relationship.
As products and markets evolve at an ever-faster and increasingly complex rate, the need for rock-solid customer service, innovative and intelligent collaboration, and dedication to our customers’ success becomes more vital than ever. It not only gives a company like ours a competitive advantage, it also makes it a pleasure to do the work. Thanks to people like Traci and the rest of the Coast Southwest team, that’s going to continue.
