One of the biggest trends predicted to sweep skincare this year is straight from the produce aisle.
“It’s official: The juicing phenomenon has finally influenced the beauty industry. According to a Whole Foods trends prediction report, the ingredient labels on your skin-care products are about to start reading more like the menu at your go-to juice bar—and for good reason. Turns out that the benefits of superfoods (think celery, kale, and blueberries) aren’t just limited to what comes from eating them or adding them to your morning smoothie,” explains Michelle Rostamian in The Coveteur.
Skincare products formulated with supercharged superfoods are poised to be a huge this years thanks to three key drivers: consumers seeking to harness the power of natural ingredients, an increased interest in vegan skincare, and the continued wellness boom.
Naturally nourishing
To begin, the superfood skincare trend is linked to the consumer desire to harness the natural benefits of fruits, vegetables, and mushrooms to improve their skin.
What’s behind the impulse? Many superfoods are naturally packed with vitamins, minerals, essential fatty acids, and phytonutrients that could benefit the health and appearance of skin.
“Juicing fruits and veggies isn’t the only way to incorporate more of them in your daily routine. Your produce-aisle favorites are now playing starring roles in new beauty products. Enjoy new skincare and self-care essentials that will make you rethink how to take full advantage of top superfoods. From celery and mushrooms to blueberries, who knew that your go-to ingredients for juices, smoothies and salads could help your skin appear a little brighter and firmer?” explains the Whole Foods beauty trends prediction report.
Moving ahead, expect these trendy superfoods to star in more skincare formulations:
- Avocado – with high levels of vitamins A and E, avocado could help protect against damage from free radicals
- Blueberries – filled with antioxidants, vitamin C and vitamin E, these berries could help remove dead surface cells
- Broccoli – naturally packed with essential fatty acids and vitamin C, broccoli seed oil is a popular choice for hydrating, plumping skincare
- Kale – everyone’s favorite superfood is naturally high in Vitamins A, B, C, and K, plus antioxidants and phytonutrients, which makes this green excellent for reducing dark circles and nourishing the skin
- Mushrooms – various varieties could help combat aging, reduce inflammation, and help even out hyperpigmentation
More vegan skincare interest
Another driver behind the superfood skincare trend is the increasing consumer demand for vegan skincare and personal care products.
New research projects the vegan cosmetics market (including skincare, personal care, and color cosmetics) will grow at a CAGR of 6.4 % over the forecast period of 2020-2027.
Vegan skincare products are formulations without any animal products or animal derived ingredients. Superfoods like fruits, vegetables, and mushrooms are naturally vegan and thus doubly appealing to consumers curious about or dedicated to vegan skincare.
As interest in vegan and cruelty-free skincare grows, so will interest and demand for more superfood based skincare formulations.
Produce aisle favorites are now playing starring roles in skincare!
Hopping on the wellness wagon
Finally, many experts believe the boom of interest in superfood skincare is also linked to the wellness boom.
“We are seeing more interest in these hero ingredients in skincare to support beauty and wellness inside and out.”
Amy Jargo, Whole Foods trends report
“The beauty industry has seen significant consumer shifts this year due to COVID-19, and our trends are a true reflection of these changes,” said Amy Jargo, global beauty buyer at Whole Foods Market. “And with the global wellness industry estimated to be worth $4 trillion, it’s safe to say that the juiced-up skin-care trend arose pretty naturally. As customers seek out beauty solutions that are an extension of their total wellness, we are seeing more interest in these hero ingredients in skin care to support beauty and wellness inside and out.”
As consumers continue to be concerned about improving and protecting their health and wellness, juiced up skincare products with superfood ingredients offer a trendy new way to care for the skin.
Supercharged skincare
As consumers continue to clamor for more green, clean, and sustainable skincare products, formulations that incorporate naturally beneficial ingredients like superfoods are set to be embraced by anyone seeking a supercharged approach to skincare.
