An innovative skincare formulation is ready to help consumers improve their skin health, boost glow, and reduce signs of aging in a single product. Solid serums, also known as pressed serums, are a hybrid product of serum and moisturizer, and are a trending option for time-strapped consumers who want to simplify their skincare routines and see maximum results.
“A pressed serum provides the benefits of both a serum and a moisturizer in a single product. Its concentrated formula hydrates and rejuvenates the skin with potent ingredients, eliminating the need to use multiple products,” explains StyleCraze.
The pressed serum is set to see a boost in popularity, thanks to the workhorse capabilities, shelf stability, and eco-friendliness of this K-Beauty product.
Pressed serums
A pressed or solid serum combines the properties of a serum and facial moisturizer into one single, compact product. These solid serums often have a thicker, waxier, or jelly-like texture that “melts” into the skin after application and offers superior hydration.
Formulated with a highly concentrated dose of active ingredients, just like viscous serums, pressed serums offer a range of benefits from anti-aging to treatment for scarring or discoloration. In addition to the active ingredients, solid serums also incorporate moisturizing ingredients, like oils or waxes, to deliver serious hydration.
Skincare for minimalists
Pressed serums are especially popular for consumers who want to minimize and simplify their skincare routine. Solid serums can act as a double-duty product and replace the need for use of a serum and a moisturizer. For time-strapped, stressed out consumers, the appeal of a single product performing double-duties is especially enticing right now.
Additionally, using multipurpose products like solid serums can reduce the chances of irritation caused by layering on too many products.
“In terms of pros, skin care hybrids are time-saving and offer less confusion, due to the easier-to-follow routine,” Renée Rouleau, celebrity facialist, told BeautyCrew. “It also means less products that you have to purchase, and less risk of irritation from overdoing it with products.”
Superior stability
Additionally, solid serums offer another big benefit to consumers: these formulations can last longer than their liquid counterparts. While serums are hailed for their efficacy, thanks to a high concentration of active ingredients, viscous serums are also more likely to expire than other products. Additionally, liquid serums, which are typically housed in glass bottles or vials, can become inactive if exposed to sunlight.
On the other hand, solid serums can last on the shelf for a much longer period of time, thanks to the solid, waxier consistency and formulation of solid serums.
Another benefit of solid serums? These pressed formulations are easy to transport and pass airline-regulation rules.
Perfect for a skinmalist routine, pressed serums are beloved by consumers
Eco-friendly and water-free
Finally, pressed serums are poised to become the it product for green, eco-concerned consumers, due to their typically water-free formulations.
Concerns about water usage in skincare formulations and to create plastic packaging is at the forefront of consumers’ minds, as experts predict drinking water shortages for parts of the world as soon as 2025.
Water-free formulations, like pressed serums, skip the water and thus appeal to concerned consumers who want to reduce the environmental impact of their skincare purchases and habits.
“According to Glendean Rehvan, skincare director at In-Trend Rehvan, today ‘waterless beauty’ is about so much more than efficacy: it represents a desire for clean, travel-friendly, and non-toxic formulas amid growing sustainability concerns,” says Vogue.
The compressed, solid format of pressed serums also signals higher quality and efficacy to consumers. Free of water as a filler, pressed serums can deliver hefty quantities of potent active ingredients, like glycolic acid, and activate visible results faster.
The future of solid serums
Hybrid products are beloved by stressed, time-strapped consumers, and solid serums formulated with active ingredients and moisturizing oils, waxes, and natural ingredients are an innovative addition to the category. Perfect for a “skinmalist” routine, solid serums are poised to take off in 2020 and beyond.
