Blog
Stay up-to-date on the latest industry trends and Coast Southwest updates!
Featured Blog
At-Home Beauty Tech is Here to Stay
As consumers demand more personalized, customized skincare, at-home beauty tech tools deliver data and results.
All Blog Posts
Filter
The Next Big Growth Market: Kids Skincare?
The latest skincare target demographic? Babies, toddlers, and young children. Fueled by a parental zest for skincare products, skincare items formulated specifically for this pint-sized demographic are now some of the hottest – and fastest selling – products in the beauty world. The A-B-Cs of kids skincare Kids skincare products...
What’s Trending? Glycolic Acid Toners
Just like other trends from the 90s, facial toners are officially back en vogue. These “secret weapon” skincare products are being heralded once again by the beauty media for their multipurpose nature and incredible ability to unclog pores, treat acne, and improve skin all in a few quick swipes. This recent...
Makeup With SPF – A Safe Substitute for Sunscreen?
Makeup products with SPF have recently become more trendy, thanks to their appeal as a faster, easier way to apply sunscreen and color-corrective facial makeup in one swift go. “Time is of the essence, especially in the mornings, and the idea of incorporating yet another step to an already laborious skincare...
New Beauty Tech Gadgets Are Taking Off in 2019
2019 is the year of beauty and skincare colliding with the tech world. Check out these trending tech-y beauty gadgets – and a few predictions for which products will still be around next year. Smart mirrors Smart mirrors that light up when you approach (like the SimpleHuman example shown), or wi-fi enabled mirrors that can...
Exploring The Personalization of Hair Care
The personalization trend has hit another market – hair care. And it's doing it in a big way.
Welcome to the United States of Facial Masks
Facial masks are becoming a huge deal in the U.S. cosmetics and personal care market. What's driving this growth?