Right now might me the most exciting time in memory to be a formulator. In today’s skincare-obsessed climate, cosmetic formulators are upping the ante and bringing an extra-innovative edge to skincare, and are taking a central role in launching their own product lines.
Check out these four skincare brands, three of which were launched by formulators, that are building sales inroads, leading the wave of skincare innovation, and leaving consumers begging for more.
Biologi
This hip, relatively new Australian brand, founded by former formulator and chemist Ross Macdougald, offers just three items: serums for the face, eyes, and body. Each of the serums contains a singular, highly potent ingredient, a 100% pure organic plant liquid matrix. That’s right – no vitamins, no oils, no emulsifiers, as Biologi products just contain the water from the Davidson Plum, the Finger Lime, or the Kakadu Plum, Australia’s most famous and potent fruit.
Ross’s innovative Biologi line is the world’s first 100% active ingredient, 100% natural plant serum, and judging from the rave reviews on from taste-making publications like Beauticate.com, Biologi will continue to experience record growth and amass fans worldwide.
Bioeffect
The brainchild of ORF Genetics, an Icelandic biotech company, the Bioeffect skincare line was created after ORF produced and perfected a technology that created human growth factor (EGFs) replicas in barley plants. The staff quickly realized the potentially enormous benefits of EGFs for skincare.
Rather than sell the EGF proteins to other brands, ORF decided to launch their very own product line, Bioeffect. Today, Bioeffect is one of the most popular skincare lines in Europe, thanks to their remarkable harnessing of scientific research to create truly innovative skincare products.
Rationale
Another brand from down under, and another cutting-edge skincare product line with legions of loyal fans! Founder and formulator Dr. Richard Parker launched Rationale in 1992 at the urging of several dermatologists, and has since acquired a steady stream of admirers, including Australian Vogue and actress Pia Miller.
The backbone of Rationale is the Essential Six, six products (three serums, a day cream, and a night cream) designed to give the user luminous, radiant skin for their entire lives.
Perhaps even more groundbreaking than these core products is the innovative skin DNA test Rationale adminsters in their seven clinics, to help clients learn exactly what they need for complexion perfection. No wonder this brand is now being dubbed “the skincare brand you need to know about” by Marie Claire, and gaining multitudes of loyal U.S. fans.
Evote Beauty
This vanguard 12-piece product line is the brainchild of the husband and wife team behind YG Laboratories, Nik James (President and Chairman) and Irena James (VP of Development). The dynamic duo felt called to create their own skincare line when they learned about the efficacy of topical application of melatonin to combat anti-aging.
“The reason we came out from behind private-label industry to work on this as our own brand is because we did not want this message to be diluted — we didn’t want to give that away to someone else,” Irena said in a recent interview.
The Evote products all rely on scientific research and the James’ years of experience in both product innovation and protocol development, to help consumers realize their most radiant skin yet. Now, that’s some innovation we can all celebrate!
