We’re proud and participatory members of the National Association of Chemical Distributors, and if you haven’t visited their Web site lately, please do.
You’ll not only see they’ve revamped their brand identity, with a new logo for both the association and for Responsible Distribution (which was formerly known as RDP — Responsible Distribution Process), but they’ve also re-designed the Web site, their magazine, Chemical Distributor, and other elements of their marketing and communications.
It’s very contemporary and impressive, and was done by the same marketing agency that handles our own needs, Biersma Creative.
But what may be most impressive is what hasn’t changed. The re-design is a case of the branding and communication “catching up” with the organization, in a way. NACD is still providing the qualities that have delivered value to its membership over the decades:
Advocacy — by being a strong voice for its members with legislators and regulators, ensuring fair play and job protection for worked in this industry.
Best practices — through Responsible Distribution, which has been a gold standard in helping assure sound busieness processes, operational safety and security and responsiveness to community concerns.
Connecting people and businesses — an organization like NACD helps forge contacts and bonds between distributors and suppliers, legislators and business leaders, companies and communiities; all of that leads to stronger understandings and improved commerce.
Innovation — though initiatives like Responsible Distribution and its education and outreach efforts, NACD has been constantly evolving new ways to serve members, affiliates and the industry as a whole.
The one constant about NACD,then? It’s that it’s been leading the way for the industry, and its new slogan says it all: “Advancing Stewardship, Creating Connections.”
