The battle against the Novel Coronavirus wages on. The good news? The beauty, hair care, and personal care industries are using valuable resources and facilities to create life-saving items, donating funds to relief organizations, and launching initiatives to help support frontline workers.
Read on for more of the latest industry efforts to help stop the spread and mitigate the impacts of COVID-19.
BeautyUnited
BeautyUnited brings together 40+ established companies to support COVID-19 relief efforts. The mission of BeautyUnited is twofold. First, the group wants to raise $10 million for the Frontline Responders Fund, through small donations. Additionally, members are working to provide donations of personal beauty care products to healthcare workers.
Some of the brands involved include “Violet Grey, Costa Brazil, Summer Fridays, Milk Makeup, the Honey Pot Company, First Aid Beauty, Pursoma, Harry’s, Versed, Follain, Unilever, Beautyblender, Supergoop, Youth to the People, Beautycounter, Uoma Beauty, Urban Skin Rx, Arfa, Hiki, Dr. Nigma, Kopari, Ancient Nutrition, Amla Beauty, Too Faced, Lime Crime, Revlon, Vital Proteins, and the U Beauty,” according to Allure.
CURLS
The curly haircare brand has manufactured thousands of FDA-approved KN95 ventilator masks (an alternative to N95 masks), gloves, and hand sanitizer, and donated these critical items to hospitals in Texas and New York City. Additionally, every order placed on the brand’s website will include a free bottle of hand sanitizer.
Estée Lauder
The beauty corporation donated a $2 million grant to Doctors Without Borders/Médecins Sans Frontières to support the organization’s efforts to stop the spread of coronavirus, in countries that lack financial and medical resources. Additionally, an Estée Lauder factory in Melville, New York will repon, to begin the production of hydroalcoholic gel.
It’s a 10
The hair care company plans to donate over $5.4 million worth of products to multiple nonprofits including Good360. Good360 is a nonprofit organization that helps socially responsible companies distribute product donations to people facing challenging life circumstances.
Good360 will distribute the 211,00+ It’s a 10 shampoos, conditioners, hand creams and more to nonprofits that serve vulnerable populations, hospitals, homeless shelters, sufferers from financial crises, and more.
Johnson & Johnson
At the end of March, the Johnson & Johnson Family of Companies announced a commitment to donate $250 million USD over the next 10 years to “inspiring, recruiting, training, retaining and mobilizing frontline health workers through its Johnson & Johnson Center for Health Worker Innovation,” according to a recent statement.
Additionally, the company is currently working with the Biomedical Advanced Candidate and Development Authority to create COVID-19 vaccines. Human clinical studies are expected to begin in September.
Lush Cosmetics
The trendy personal care brand is using its manufacturing facilities in Vancouver and Toronto to produce handmade scent-free soap. The scent-free soap in Vancouver will be donated to 13 direct service health care organizations, women’s centers, and women’s shelters, including 5,000 soaps to BC Women’s and Children’s Hospital and 5,100 soaps to DTES Response.
The 50,000 units of scent-free soap produced in Toronto will be donated to multiple direct service and healthcare organizations, including 25,000+ pieces to Green Health Care. The company expects to donate over 70,000 pieces of soap by the end of the month to hospitals, medical clinics, and community groups across the country
Additionally, store managers will empty all metro area Vancouver stores of products and then distribute the collected soaps, bath bombs, body lotions, and face masks.
MAC Cosmetics
The makeup company will distribute $10 million USD to 250 organizations across the globe that are supporting COVID-19 relief efforts. Utilizing the profits from their Viva Glam Campaign, 100% of proceeds from any purchase of a Viva Glam lipstick will go towards helping organizations like Project Angel Food, Doctors Without Borders, Partners in Health, Gheskio, Lifelong and more.
MAC has run their Viva Glam Campaign since 1994, and donated 100% percent of the selling price of its Viva Glam lipsticks to help those affected by HIV/AIDS.
Obagi
This skincare company launched its Helping Hands Initiative to produce hand sanitizer for customers and health care workers. The hand sanitizer will be donated to hospitals and emergency centers in 2 oz. and 8 oz. size bottles. Additionally, the company is developing care packages to donate to essential and healthcare workers which will include the hand sanitizer and more skincare products.
Shiseido Americas Corporation
On April 8, the haircare brand announced that part of its manufacturing facilities in East Windsor, New Jersey would be used to produce 70% hand-sanitizing gel for health organizations. The gels will be donated to local New York and New Jersey health facilities and community outreach organizations. The company plans to produce 80,000 medical-grade sanitizers with production.
The Body Shop
The Body Shop will donate 30,000 units of its cleansing products to local shelters and senior communities in the United States and Canada, according to a company statement. In addition, the company provided all North American employees hand-washing products to take home.
