The global beauty oils market is expected to continue a steady climb upwards over the next four and a half years, eventually reaching $5,895.6 million USD revenue by the end of 2022, according to new market research. Beauty oils, an umbrella term that covers the wide variety of natural or plant-based oils found in a multitude of personal care products, have seen an explosion in popularity over recent years.
Why the boom? Three key factors driving the rise of beauty oils include the growing natural personal care market, the increased use of beauty oils by the haircare industry, and the current consumer craze of using beauty oils for facial care.
The perfect partnership
The flourishing global beauty oils market coincides perfectly with the unstoppable growth of the natural, eco-friendly, and organic personal care markets. Prized for their ability to do everything from prevent wrinkles to soothing sunburn, beauty oils are chockablock of vitamins and antioxidants and seen by consumers as a time-honored ingredient for protecting and improving their skin, hair, nails, and bodies.
While some of the most popular beauty oils are long-time personal care favorites, like nourishing olive oil, rosehip oil, and carrot seed oil, many new products combine multiple beauty oils for one highly functional formulation. Regardless of the product, consumers see beauty oils as not only one of the most effective personal care product ingredients – and also among the safest.
Products containing beauty oils often lean heavily on natural claims, and the lack of perceived harmful chemicals in the product make beauty oil-focused products irresistible to the natural claims oriented consumer. As the natural personal care markets continue to climb upwards, the global beauty oils market will ride those coattails higher, too.
Hot hair care
Another factor driving the growth of the global beauty oils market is the booming hair care sector. Global hair care is expected to account for sales of $211.1 billion USD by 2025 and much of that growth is thanks to the increased use of beauty oils for hair maintenance and protection. Seen as the ultimate multi-taskers in the hair care world, beauty oils and beauty oil-based products, are heralded by experts, stylists, and consumers alike for their workhorse capabilities.
“They’re a lubricant, so they’re great for detangling wet hair. They are a sealant, so they seal the cuticle down. Oils are a great heat protectant,” said Mark Townsend, stylist to the stars, in an interview with Forbes.
Uber-popular oils for hair include moisturizing olive oil, argan oil for smoothing frizz, and almond oil for combating dandruff. As more and more consumers experience the benefits of incorporating beauty oils into their hair care routines, the popularity of oil-based hair care products will only continue to skyrocket along with the rest of the beauty oils segment.
Facial care
A trend in facial care that’s the third factor driving the growth of the global beauty oils market? You guessed it – beauty oils are an increasingly sought-after ingredient to use for everything from cleansing to anti-aging protection to being used to even-out skin tone. Once seen as a pore-clogging, breakout-inducing, comedogenic ingredient to be avoided at all costs, oils are now viewed by consumers as a key tool for achieving healthy, glowing facial skin. There are several reasons for this perception switch.
First, thanks to the vitamins, minerals, and antioxidants naturally inherent in beauty oils, beauty oils in facial products are seen by many to be the most efficacious. Plus, with the uptick in press coverage about the time-honored tradition of using beauty oils to protect facial skin, consumers feel like beauty oils are the most natural route to achieving their skincare goals.
And of course, the growing popularity of oil cleansing has led to the current swelling of consumer love for beauty oils as well. As the global obsession with achieving flawless facial skin continues, we can expect to see a broader and wider use of beauty oils in a variety of facial care products.
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Beauty oils represent an exciting opportunity for manufacturers to harness the natural goodness of oils into exciting new formulations – and help consumers protect, maintain, and boost the health and beauty of their hair, skin, and nails. Using oil-based ingredients that satisfy concerns about purity and quality provides a stride to the head of the pack for these formulators and product teams.
