Celebrities have long been at the helm of makeup and skincare product lines, though you might have wondered how deeply involved they were with the actual product. But today, but there’s been an exciting new turn in the world of celebrity-affiliated cosmetics.
With a keen focus on affordability and accessibility, fun new products celebrating the dominating glitter and glow makeup trends, and a focus on natural claims, as demanded by consumers, these five celebrity makeup and skincare product lines are wooing both beauty industry insiders and consumers with their efficacy, effectiveness, and original style.
Plus, the famous women behind each of them aren’t merely acting as spokespeople – they’ve each taken an active hand in developing the sensibility and style that’s part of every one of these lines.
Honest Beauty
Actress (and budding billionaire) Jessica Alba launched The Honest Company, a natural line of baby and household products, in 2012. After THC saw amazing growth, she debuted Honest Beauty in 2015. This buzzy skin-care and makeup line is free of PEGs, polysorbates, BHT, BHA, mineral oil, synthetic fragrances or dyes, and delivers big results to the delight of Honest Beauty user and devotees.
The brand’s Younger + Clearer product lines is especially lauded for busting acne and banishing breakouts with facial products containing copious amounts of those superstar ingredients, glycolic acid and salicylic acid.
Flower
Drew Barrymore’s ultra-affordable makeup line is off to an incredible start in 2018! After launching a brand new e-commerce site on Valentine’s Day, Flower also expanded product distribution into Wal-Marts in Mexico this year. Additionally, Barrymore’s Flower makeup line will soon hit the shelves of ULTAs everywhere.
Long considered the mecca for skincare and makeup junkies on the hunt for killer deals, Flower’s expansion into ULTA is right in line with Barrymore’s goal to keep Flower affordable, accessible, and available to all consumers. Which sounds very Drew-ish, we have to admit. Even when she’s cannibalizing her neighbors, she’s just so nice about it.
KKW Beauty
Maybe the buzziest of all the celebrity makeup launches, Kim Kardashian West’s eponymous makeup line was one of the most talked–about product debuts of last year. Beginning with a launch of contour and highlighting sticks that sold out in less than 3 hours,
KKW has also introduced insanely popular powder contour and highlighter kits and Ultra Beams highlighting sticks which promote the much sought-after glowing complexion trend Kardashian herself has popularized.
goop by Juice Beauty
Wellness guru and actress Gwyneth Paltrow became the Creative Director of Juice Beauty in 2015 and since then launched the much-praised goop by Juice Beauty skincare line. With a focus on organic and natural products “so pure you can eat them,” as Paltrow literally demonstrated on The Tonight Show with Jimmy Fallon,
goop by Juice Beauty has fans rhapsodizing on cool-girl, taste-making websites like PopSugar and HelloGiggles. Some of the brand’s most popular products include the glycolic-acid packed Exfoliating Instant Facial, and the Luminous Melting Cleanser, winner of Allure’s Best of Beauty Award.
CIRCA
Want Eva Mendes’s classic, smoldering good looks and glam-glossed “Old Hollywood” style for yourself? Of course you do! And now consumers can mimic Mendes’s look with her CIRCA makeup line, available at Walgreens. With a focus on high quality products offered at an accessibility low price point, the CIRCA line includes standouts like cream blushes, illuminating glow creams, and highlighting BB creams that help consumers achieve the glowing complexion trend on a budget.
With all of the products between an incredible wallet-friendly range of $8-$15, it’s no wonder CIRCA has everyone from Elle to Stylecaster raving over this makeup line. Though there’s no guarantee any of the products will land you Ryan Gosling as your Significant Other.
Affordability, glamorous glitter and glow, and natural products will continue to dominate skin and makeup trends in 2018 – and we’re excited to see the continued innovation that’s been added to the mix by celebrity product lines. Especially when those celebrity women are taking a very real, very active role in bringing their beauty and skincare visions to life!
