We’re extremely proud to announce that one of Coast Southwest’s leading personal care formulations has been listed on Happi’s Formulary Top 10 list for 2017.
To be honest, this is an accomplishment that leaves us humbled, because it’s based on proving your value to a very knowledgeable and discerning audience: the scientists who picked the formulas they were most interested in learning about.
Happi’s Formulary section lists starting point formulations and is a longstanding reference source for chemists. They’ve been accessing it for decades, beginning decades ago when formulas were published in “recipe card” formats in the pages of the print magazine. Nowadays, they’re part of a digital library at the current Happi website.
The yearly Formulary Top 10 list tracks visitor data to identify which of the hundreds of formulations on file at Happi have seen the most interest over the past year.
That visitor traffic to the Formulary, in turn, is a great barometer of what those formulators feel are the high-demand products consumers are asking for the most.
Innovation with the customer in mind
We think it’s a formula that’s worth the industry’s attention. Our Carrot Moisturizing Body Lotion is a product that’s well-targeted for the times, as beauty and personal care consumers seek out more and more products with naturally derived ingredients.
In this case, the lotion is infused with naturally derived oils, Vitamin E, and Endipure™ SHEA for a rich, non-greasy nourishment, keeping skin healthy and fresh. Providing moisturizing and skin-toning benefits from Medxtract Carrot 1:4 Lipo and White Tea Concentrate, the formula contains a combination of natural olive esters Olivatis™ 19 and Olivatis™ 18 to enhance the moisturizing texture to the skin and restore the skin’s natural radiance.
“Coast Southwest makes it easy for chemists and product managers to consider our latest ingredient technology,” says Lisa M. Jones, our regional vice president, general manager. “The chemists in Coast’s applications laboratory develop and publish formulas every month to help formulators experiment quickly with new ideas. This is especially important for skin care products like our highly rated Carrot Moisturizing Body Lotion.
“These days, consumers want healthy ingredients and a luxurious sensation,” Lisa points out. “When chemists can readily formulate and test the customer experience, they can more rapidly develop trending products that the personal care marketplace wants to buy.”
Plus, the fact this particular Coast Southwest formula has proven so popular is a real testament to the skills and foresight of everyone on our team who contributed to making it happen. It’s more proof of their tireless drive to combine true innovation with great customer collaboration.
Learn about Carrot Moisturizing Body Lotion (and more!)
To discover the details about the formula that’s drawn so much attention from personal care product formulations, just click the image of its product sheet at right.
Want to find out what other products rounded out Happi’s list? Check out the article for yourself.
But don’t linger there too long. We’ve got a wealth of products and formulation expertise here in our own Formulary that we’re sure you’ll find compelling and useful.
